The idea behind the company was to fill a gap in the Pakistani market for custom made ceramics. There are a number of large ceramic tableware manufacturers in the country, but none of them were making colourful modern tableware. Clayworks was the first company to introduce colourful handpainted mugs and mugs with emotional messages/sayings in Pakistan. The product range of the existing manufacturers was limited and catered only to a specific market segment.

The vision of the company was to fill this gap in the local market and hence created a niche for itself. Even now more than 95% of the production is catering to the local market. Export is a very small percentage of the sales, in the future Clayworks will look to the export market for sales also. However, it will continue to focus on the local market and retain its commitment to providing ceramics made in Pakistan to Pakistanis. In the last few years there have been a lot of ceramics imported in the country from China and Thailand. Often these items are very competitively priced. But we are happy to say that Clayworks designs and items are unique in both shape and design ensuring that the company is not only able to retain its market share, but has also increased its market share.

At Clayworks clients are able to order just one mug or plate as well. Our commitment to flexibility and meeting the customer’s needs is the driving force. Clients are always pleasantly surprised to find out that there is no minimum order quantity! Our other strength is a strong focus on integrating manufacturing with creativity. A vast majority of our designs and shapes are taken from history and our culture; these designs are re-created to make them appealing to modern tastes.